TVC Production: From Concept to Broadcast

Published: July 28, 2025

Ever wonder how a 30-second TV commercial comes together? The journey from concept to broadcast is a mix of creativity, planning, and technical precision.

It begins with concept development. The idea must communicate the brand message clearly and memorably. Once chosen, it’s translated into a script and storyboard, visualizing every shot, camera angle, and movement. Storyboards are essential—they prevent wasted time and ensure the team is aligned.

Next comes pre-production: locations are scouted, props prepared, actors cast, and equipment arranged. A well-planned shoot is more efficient and flexible, allowing directors to focus on performance and framing rather than logistics.

During production, each scene is captured carefully, balancing the storyboard’s structure with creative spontaneity. Even small adjustments in lighting or camera position can dramatically enhance the final look.

Ready to Bring Your Vision to Life?

Whether you need a cinematic commercial, animated explainer, or AI-powered video — AIM VFX transforms ideas into powerful visuals that connect with your audience.

Let’s create something exceptional together.

Post-production is where the magic happens. Editors refine pacing, colorists grade footage for mood and consistency, and sound designers create immersive audio. Motion graphics, VFX, and animation add polish, turning raw footage into a professional TVC. Finally, the commercial is delivered for broadcast, formatted for networks, streaming platforms, and social media. Technical compliance ensures your ad looks perfect everywhere it airs.

A great TVC is more than visuals—it’s a collaborative craft combining art, technology, and psychology. At AIM VFX, we manage every stage to ensure commercials not only look cinematic but resonate and convert audiences.

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Frequently Asked Questions

What is AIM VFX?

AIM VFX is a next-gen post-production studio combining creativity with cutting-edge tools like Unreal Engine and AI. We specialize in high-end commercials, branded content, and digital experiences.

What services do you provide?

We offer a full range of post-production services including editing, color grading, VFX, motion graphics, CGI, AI video generation, and virtual production using Unreal Engine.

Do you work with international clients?

Absolutely. We've worked with brands and agencies across the globe. Our team is fully remote-ready and experienced in managing international workflows.

How do I start a project with you?

Just reach out via our contact form or email. Send a brief, reference materials, and deadlines — and we’ll get back with a proposal within 24–48 hours.

What are your pricing models?

We offer flexible pricing — project-based, hourly, or monthly retainers. Let us know your scope and budget, and we’ll tailor the approach to fit.

Can you handle urgent or last-minute edits?

Yes, we’re equipped to handle tight deadlines. Just flag it as urgent in your request, and we’ll prioritize accordingly.

What kind of industries do you work with?

We’ve worked with clients in automotive, beauty, fashion, fintech, health, sports, gaming, and more. Whether you’re a startup or a global brand, we adapt to your style and goals.

Do you use AI in your workflow?

Yes — we use AI tools where they enhance speed and creativity, but always under the supervision of senior artists. Quality comes first.

Where can I see your past work?

Check out our Showreel and Portfolio sections — they showcase a mix of recent commercial, corporate, and experimental work.

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